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Social strategy & content direction

Making social
make sense

We work alongside your internal marketing team to give your social the strategy, direction and accountability it needs.

Let's talk → See how it works
Harrison and Travis
The problem

We help brands create better social content

Most brands know social matters. But most brands are also…

Posting without a clear strategy
Struggling for content ideas
Unsure what's actually working
Leaving the internal team to figure it out alone
Who we are

Socials?
Completed it, mate

We're The Famileigh - a dad and his sons having a laugh on the internet. Since 2020, that laugh has grown into one of the UK's most-watched family accounts.

Behind the fun is craft: hooks that stop the scroll, repeatable formats audiences come back for, and a community of millions built post by post.

That's the skill set behind Click It Social - because attention works the same way, whatever your business does.

5M+Followers across
our platforms
2BN+Views and
counting
16Years making content
that works
Greatest hits

Our greatest hits

Real campaigns, real numbers. The work does the talking.

12M views
Vodafone
17.1M views
TUI
3.3M views
NOW
500M views
Who Is The Imposter?
Selected work

The work, in detail

How a hook becomes a result.

500M+ views
Who Is The Imposter?
The brief

Launch a social-first party game and turn attention into downloads.

What we did

Built a repeatable, format-led content engine around one addictive hook - spot the imposter - then let the community carry it.

The result

Reached over a million downloads.

500M+views across the campaign
100% organic. Every one of those 500M+ views was earned - no paid ads, no boosting, not a penny of distribution spend.
17.1M views
TUI
The brief

Make a holiday brand feel native to the feed, not like an advert.

What we did

Story-led travel content built platform-first - hooks that sell the feeling, not the package.

The result

Brand awareness for their flagship resorts - content crafted to feel premium from the first frame.

17.1Mviews across the campaign
Who it's for

Is this you?

Click It Social is built for ambitious SMEs that take their marketing seriously.

You've got a team

An internal marketing team (or person) who can make content - they just need direction.

You've got ambition

You want social to drive the business: sales, recruitment, reputation - not just likes.

You need direction

You're posting, but it feels random. Nobody's sure what's working or what's next.

Tick all three? Keep reading.

Harrison giving Travis a piggyback
How we help

We give you a piggyback

We work alongside your internal team - bringing the strategy, content direction, creative feedback and accountability they need to do their best work.

Your team keeps the keys. We make sure the engine's running smoothly.
What we don't do
We don't film or produce your content

The authentic, on-camera content is yours - that's what makes it work. We turn it into a consistent, strategic presence.

We don't replace your team

We work alongside them - bringing the plan, and the hands to help make it happen.

We don't hand over a plan and disappear

We guide, challenge and keep you accountable.

What we do

What we do

One repeatable process. Five stages. Zero guesswork.

01
Account MOT

A full review of your socials - and where the quick wins are.

02
Strategy setup

Platform priorities and pillars built around your goals.

03
Content direction

Repeatable formats and ideas built for your team to make.

04
Check-ins

Creative feedback and accountability, so plans become posts.

05
Performance review

Honest reviews so we double down on what works.

The people

Meet the team

Harrison

Harrison

Creative Director
Travis

Travis

Commercial Director
Paul

Paul

Just here for the vibes
Lydia

Lydia

Implementation & Growth Specialist
Russ

Russ

Branding & Design
+

Growing

More joining soon
Sound familiar

Sound familiar…?

“What should we actually be posting?”

Ideas, formats and direction your team can run with.

“Why isn't our content performing?”

Honest feedback and sharper hooks, month after month.

“Where is social taking our business?”

A strategy that connects content to commercial goals.

If you're nodding, we should talk →
How we work together

Two ways to work with us

Both give your team strategy, direction and accountability. The difference is simple - do you want the plan, or the plan and the hands to make it happen?

Tier 1

Direction.

For teams who can create content, but need a clear plan to follow and someone keeping them on track.

In your first 90 days

A clear strategy, repeatable content formats and a content rhythm your team can sustain.

  • A full review of your current social (the Account MOT)
  • A clear strategy - which platforms, what to post, and why
  • Repeatable content formats your team can run with
  • Biweekly check-ins to keep things on track
  • A quarterly performance review (what's working, what's next)

We set the direction. Your team runs with it.

Most hands-on

Tier 2

Partner.

For teams who want the plan AND the hands to make it happen - because a strategy only works if it actually gets done.

In your first 90 days

A planned content calendar, consistent supporting content and managed engagement - so staying consistent no longer depends on someone finding the time.

Everything in Direction, plus a dedicated coordinator working alongside your team:

  • Turning your plan into posts - supporting content, graphics and captions that keep your feed consistent
  • Community engagement, managed weekly
  • Scheduling and keeping your content calendar on track
  • Hands-on training so your team keeps levelling up

Where your team comes in: you bring the expert insight, approvals, brand access and the authentic, on-camera content that has to be you. We turn that into a consistent, strategic presence.

We help you get it done.

Get started

Let's make your
socials make sense

We work with a small number of brands at a time - so it starts with a conversation, not a checkout.

01

Start the conversation

Tell us about your brand and what you want from social.

02

See if we're a fit

It has to be right on both sides - we're selective, and you should be too.

03

We get to work

The MOT, your strategy, and a team with clear direction.

We work with a small number of brands, so this helps us see if we're a fit.
Prefer email? hello@clickitsocial.co.uk